Her + Her

This brand started with one simple idea:
What if we could spot each other without saying a word?

As a femme-tomboy lesbian who didn’t grow up hitting gay bars or rocking rainbow flags, I wanted a way to express who I was — to attract who I was into — without having to explain it, label it, or tone it down. Just cool, cheeky clothing that quietly says:
I’m on the team.
And maybe… Are you?

So I started designing for people like me — lesbians who love women, love fashion, and love a little innuendo. No rainbows required. Just smart, sapphic style that stands out to the right people and flies under the radar with the rest.

But Her and Her quickly became more than a clothing line.
It became a connection point, a conversation starter, and a spark for something much bigger.

Because behind every woman wearing one of our tees is a story — a journey.
For so many of us, growing up queer meant navigating confusion, silence, or spaces where we didn’t always feel seen. And that’s why Her and Her Collective exists: to bring our community together in ways that feel natural, playful, authentic, and deeply meaningful.

From our clothing, to our meet-ups, to our new Letters to Our Younger Selves project, everything we create is rooted in the same purpose:

• To help lesbians recognise each other
• To build real connection and belonging
• To celebrate our stories — both the joyful and the tough
• And to remind each other that we’re never alone on this journey

Her and Her is a signal.
A wink.
A vibe.
And now, it’s a growing community shaped by the voices and stories of women everywhere.

Welcome — we’re so glad you’re here. Let’s build something beautiful together.